Forever Friends

In 1987, artist Deborah Jones drew the first ever Forever Friends bear in her sketchbook, her aim was to create a bear that would appeal to adults as well as children. In 1989, the design was registered under the trademark Forever Friends and went on to be featured on greeting cards, stationery, apparel and many more consumer products.

Powerplay continue to develop adorable apparel collections for Forever Friends infant, toddler, girls and ladies. Endearing colour palettes mixed with beautiful fabrication bring the famous bear to life within Nightwear and Underwear ranges.