Miffy

Miffy is a small rabbit in a series of children’s picture books drawn and written by Dutch artist Dick Bruna. The first Miffy book was produced in 1955, and almost 30 others have followed. In total The Miffy brand has sold over 85 million copies and inspired a television series as well as apparel and toys.

Powerplay's adorable collections of Miffy apparel are sold to retailers across Europe. The designs capture the innocence and charm of the Miffy character and include fabrications of appliqué, print and stitch for infant, toddler and girls Nightwear and Underwear, plus women’s Nightwear.