rachaelhale®
Since launching in 1995, the rachaelhale® brand has become a global success story synonymous with ‘the world’s most lovable animals’. Transcending age, language, and culture, the brand’s unique personalities and enchanting images inspire and delight all they touch
‘The world’s most lovable animals’ sit perfectly on Powerplay's delicate and adorable apparel collections for girls. Cute and cuddly imagery mixed with tranquil colour palettes compliment the ever expanding shapes for Nightwear and Underwear.
